YOU ONLY LIVE ONCE! LIVE ONCE!
The rhythm of the music and dance of African indigenous people was used as a motif,
Adoonga emerges from the jungle and progresses through adversity and grows into a hip-hop star.
Cheil, the No.1 domestic and global top marketing company partnered to launch Adoonga,
Voozclub took charge of character creation/design, while Cheil doing the marketing/licensing.
ADOONGA STORY STORY
Watching an idol female singer in a music video on TV that campers left in the jungle
Adoonga leaves the jungle and begins a new life in South Korea,
After going through many hardships, he announced that he will release a collaboration album
with the female singer of his dreams. It has a story of positive and challenging.
ADOONGA ON MEDIA ON MEDIA
In addition, just as Adoonga came out of the jungle to achieve the goal of becoming a hip-hop star, Adoonga released the “Feddback” OST with MV featuring with Sistar’s Bora and Unpretty Rapstar’s Kissum, Lil Cham and Jace.
The OST ranked top chart in various music channels, and the MV was viewed by 3 million.
To promote Adoonga launch, lots of fake TV-CF has been filmed, utilizing TV-CFs
replacing main model's face with Adoonga, CFs includes Kiturami, Cuchen and Dongwon.