Meritz is one of the oldest companies in Korea that celebrated its 100th anniversary in 2013.
The company ranked #1 in its business category creating industry's highest profitability.

Meritz has a high level of competitiveness based on solid financial foundations,
Merrydolls became company's face giving a friendly way to communicate with its customers.

CHARACTER DESIGN DESIGN

Voozclub digitally reborn the Merrydoll, which has been used as a promotional gift at Meritz.

Voozclub designed 3D characters containing the hand made sewing feel of the dolls,
supported the brand promotion by producing various marketing materials based on the manual.

Previous
Next

The new character has contributed greatly to establishing a friendly image of the company,
to bring its services together with its customers,
As a result, the brand awareness increased from 6.1%, before the launch in 2011,
to 13.2% in 2013, more than doubled in two years.

The success story of the character is rare to find in the insurance industry,
and the built strong brand image differentiated from other competitors.

CHARACTER MARKETING MARKETING

TV CF

Merrydoll can be easily found in TV commercials, children's books and stationeries.
The story originated from a Guatemalan Indian fairy tale that says,
‘This doll will take away all your worries.’, the grandmother told to her grandchild in bed.

ART WORK

ARTICLE