Born in 2013, Goodoil is known as the most successful case among corporate characters.
Voozclub is only contributing the design, but also marketing the character utilizing
advertisement campaign, promotion, event, gas station facility, etc.
CHARACTER DESIGN DESIGN
The name Goodoil, came after the word 'Good' and 'Oil', obviously.
The foreign word 'good' and 'oil' converted into a friendly Korean name, 'Goo-Do-Il'.
S-Oil was focusing on building an image of 'Good Oil' by repeating TV commercials,
and the equation of 'Good Oil = S-Oil' somehow started to grow in the market.
The unique identity of S-Oil was represented by CM Song and yellow brand color,
and it naturally formed the feeling of a friendly brand that is always close to you.
The unique identity has been used to approach customers more in an intimate way,
as the oil itself cannot be touched nor seen through,
'Goodoil' was designed primarily focusing to differentiate 'good oil' by visualizing.
CHARACTER MARKETING MARKETING
Starting from character manuals and style guides, Voozclub has delivered
various marketing communication materials based on Goodoil character.
To increase the Goodoil brand awareness, various marketing activities have been conducted,
through the activities, S-Oil was able to approach the customers more in intimate way.